The Biggest Loser Asia

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The Biggest Loser Asia is coming to Asia for the first time and Fitness First is proud to be a sponsor of a show that has helped change the lives of people around the world for the better. Fitness First clubs around Asia will be exclusive venues for the live screen test auditions for participants who want to be part of the show. In the Philippines, LIVE screen test auditions was held exclusively at Fitness First at SM Megamall last August 15 and 16, 2009.

Since its debut in 2004 in the US by NBC reality television, the Biggest Loser has become a worldwide hit viewed by millions, airing in over 90 countries and produced in 25 countries. This is the first reality show where obese contestants are challenged and encouraged under guided expert supervision to undergo strenuous physical and mental training in order to shed kilos. The one who loses the most weight not only wins a grand cash prize of USD 100, 000 but also gains a healthier and better quality life!

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Greenwich Reveals Fast Casual Store at Robinson’s Galleria

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The newest, coolest barkada hang-out await pizza and pasta fans as Greenwich reveals its bigger and newly redesigned store on the fourth floor of Robinsons Galleria.

The event was graced by Box Office King and Greenwich endorser John Lloyd Cruz. The following day, it was Kapamilya actress Anne Curtis turn to grace the Robinson’s branch to talk about her latest endorsement for Greenwich: the Greenwich Lasagna Supreme.

The number of Greenwich fast-casual dining concept stores is now close to 50. All these stores aim to serve young people and their friends in key areas of the country, including Manila, Cebu, Baguio and Pampanga.

The renovated store offers a relaxing atmosphere that is perfect for bonding with friends. A re-styled counter welcomes the gang, while soft lighting and colorful walls set the mood for longer conversations. Meanwhile, cozy chairs and couches, as well as murals and store interior designs created by top design groups Team Manila, Blue Bottle Inc. and Publicis Jimenez Basic, encourage customers to stay and savor the “Greenwich experience”—one that offers best-tasting pizza and pasta while enjoying the company of the barkada. The breezier layout also boasts of a more open kitchen, allowing customers to see how freshly prepared their orders are. The whole look brings to mind a posh cafe, complete with baked desserts and premium coffee that complement Greenwich’s delicious pizza and pasta specialties.

In the following months, more Greenwich stores will be sporting the restyled look, giving customers cool spaces where they can relax and enjoy themselves. To date, Greenwich already has over 240 branches, making it the Philippines’ favorite pizza chain.

San Miguel Beer Oktoberfest 2009 Updates

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As early as July, the team behind the staging of San Miguel Beer’s Oktoberfest announced this year’s line-up of festivities for the country’s biggest and much-anticipated annual beer event. The Oktoberfest season officially starts with the celebration of the San Miguel Beermen victory party held last July 24th at the SMC Head Office Complex in Mandaluyong City, a timely occasion to welcome Oktoberfest’s winning line-up of activities for the year.

Described as “an Oktoberfest like no other”, this event’s goal is to bring the occasion “right at the footsteps of the Filipino people.” To make the celebration grander this year, San Miguel will be offering consumers nine brands to choose from and enjoy: San Miguel Pale Pilsen, San Miguel Premium All-Malt Beer, San Miguel Super Dry, Cerveza Negra, San Mig Strong Ice, Red Horse Beer, San Mig Light, Gold Eagle Beer and the limited edition Oktoberfest Brew.

This year’s Oktoberfest is made even bigger and more exciting with millions of cash prizes up for grab for San Miguel Beer fans.

For the first time, Oktoberfest will be culminating in the form of a game show where viewers can drink San Miguel Beer and win cash prizes. The TV game show entitled “The San Miguel Beer Barkada Challenge” will be part of GMA network’s primetime evening shows to reach more TV viewers nationwide. The show will run starting October 5 (Monday to Friday) and will be hosted by famous comedian and new San Miguel Pale Pilsen endorser Michael V. On top of that, get to see your favourite San Miguel Beermen along with our celebrity endorsers like Manny Pacquiao, Derek Ramsay, Efren Bata Reyes, Marian Rivera and Dingdong Dantes to name a few to complete the fun equation.

Thousands of cash prizes will be given away daily to lucky viewers, who also get the chance to win one million pesos in cash everyday.
San Miguel Beer patrons may also win from other Oktoberfest activities. SMB will be conducting house-to-house raids, bar tours and a crown collection promo nationwide where consumers can also win cool premium collectible items.

Of course, San Miguel Beer Oktoberfest will not be complete without its trademark SMB street parties over flowing with the hottest entertainment. Around 30 parties will be thrown to key cities and regions nationwide, kicking off in September 4 in San Miguel Avenue, Mandaluyong City, and September 5 in Ever Gotesco Commonwealth, Quezon City, Plaza Burgos, Vigan City, Ilocos, Paseo de Sta. Rosa, Sta. Rosa, Laguna and NHA Kauswagan, Cagayan de Oro City to name a few.

Watch out for all these Oktoberfest surprises to be revealed soon. For more information, visit www.sanmiguelbeer.com.ph.